I recently marketed my property in Pinnacle Row, Lennox Head through Tara of First National Real Estate, Byron Bay. I had two appraisals one with a Lennox Head agent. The other Lennox agents I did not call in having had poor experiences with them in the past. I have bought and sold 4 properties in the area over the past 20 years. I think that Lennox Head agents are generally lazy and have held the local market back for years. To the detriment of home sellers and investment property owners. Tara had much better ideas of marketing. Was prepared to Auction on site. Not in a club with poker machines and beer swillers. She suggested I use a stylist to give my home a bit more appeal. She used a class auctioneer, not just a hack. I liked the fact she had an assistant and marketing people placing advertisements professionally. Therefore, Tara could concentrate on working on finding the best selection of buyers and bidders for my sale. I like the way the staff and agents work as a team. I have met quite a few of the individuals from First National Byron and found them all well-presented, polite, professional and punctual. I was unsure re the cost of the styling which involve the removal of many of my possessions and furniture. However, I went with Tara's marketing plan once I decided to appoint her as my agent. I simply left everything to her and went away on holidays given access. The whole time I was away I was updated by email of all advertising, given the opportunity to comment on this, phoned regularly. Tara and her team’s communications and effort were outstanding. I set what I thought was a realistic reserve and hoped for the best. By auction morning there were 13 registered bidders, a crowd of over 100. Even a coffee cart dispensing much needed calming coffee and tea. The result? Over $100,000 over my reserve which was more than $100,000 more than the top estimate of the other local agents best estimate. If I had chosen anyone but Tara I would have undersold.
