March 20, 2020


This is a strange time and there are an array of human emotions that comprise a natural response. At our most primal, there is fight, flight and freeze. Yet as complex 21st beings, we see a lot of variety from greed, panic, shunning, and anxiety that isn’t quite covered in our lizard brains. But do you know what – there is also an awful lot of care that I am seeing and it is a remarkable sprout of humanity through the rubble of negative media coverage and panic that it is worth devoting some time to.

And I want to introduce the concept of caremongering. Caremongering is coming up red on my spell check as I type it because it is a new word that has not yet made its way into any dictionary, but my hope is that the progressive lexicographers will adopt it as one that we need (a lexicographer is a writer of dictionaries – every day is a school day,).

Caremongering will henceforth be known as the antidote to scaremongering and it needs a name and it needs some share of voice on our media. We see shameful vignettes of suburbanites brawling over basic supplies and red flashing graphics over loud stories about ‘what you need to know’.

We don’t see enough stories of tired doctors, nurses and pathologists going to work under extraordinary conditions for extraordinary hours. We don’t see stories of carers in the community who are going to work in the community to help contain the impact.

We don’t see the stories of the creative and inventive ways that local and small businesses are adapting to these extraordinary circumstances and in many ways, we don’t know how to support them. I am pleased to see these stories emerging in the social media and connectivity from our community and I hope that this type of caremongering will trump the scaremongering.

We have an option to choose care over scare and it is a brave choice for all of us, but one that is within our power to make.

I look around our business at First National Byron and I see care as I expect to and it makes me proud. Staff who can work from home are in order to do their bit to flatten the curve. It is a social responsibility for everyone who is unable to shake off the infection.

For those who have responsibilities to vendors needing certainty and buyers seeking to find security in a home, they are hard at work in business as unusual by taking sincere, earnest and informed measures in their work to ensure that everyone is safe and can approach their property business with calm and confidence.

The home has always been an important sanctuary, but in a COVID-19 world, that truth is concentrated. Helping people buy or rent a home to keep their families safe and to care for them is really important work and we are all doing our work with pride right now.





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