Down A Gear
It is a risky thing to admit, but I think a lot of us were ready, physically and psychologically for this great de-hurrying. It doesn’t make Covid-19 a blessing by any means, this is a terrible thing with a crash and drag that I’m not sure we can even predict yet. But what I am saying is that even in hard circumstances, we can find something to be grateful for now. This week, I think ‘slow’ is something we can embrace.
Even in our beautiful shire, a place where people come from all over the world to escape the speed of life, I know I’ve been guilting of rushing. In the real estate world, like so many other industries, there have been rapid advancements in technology and the pace of business and we have run the distance to keep our innovation pipeline on and ensure that everything we do is leading best practice. It is part of a promise we made to our customers that they can trust our old school service and new school methods.
The technology that we have embraced gives support to our human work and this present de-hurrying means that we can fully embrace one-on-one real estate work. We’re calling it Slow Real Estate and it’s in line with a much bigger movement world wide, geared at slow, quality, unique production of goods and experiences.
Maybe it started as a counter movement to the speed of the modern era, maybe as an important counterbalance.
We can use slow to embrace the beauty and the quality of hand-crafted and artisanal things and of individualised experience. Slow industries are working and producing things at a small scale, but with passion, pride and unique variation. It is about high quality not standardised quality.
The more you look for examples, the more you will find them in this slow revolution that has quietly infiltrated our lives, while we were busy.
If you didn’t notice before, have a think about how many craft beer and spirit producers have sprung up in the last five years, many of them in our shire has gone on to win international recognition for their craftsmanship.
Slow food has replaced fast food; slow fashion is replacing fast fashion now that people are aware that the biggest source of the landfill in the developed world is textile waste.
Slow travel is a thing as on-the-bus-off-the-bus-back-on-the-bus tourism has been replaced with ecologically and culturally sensitive experiences that take time, have fewer people, and are more immersive and meaningful.
Slow journalism is about skipping the quick news flashes and diving into a deeper, more thoughtful and independent analysis of events.
Probably the fondness for eastern minimalism that has emerged in the western world – think about Marie Kondo’s Netflix show – it all feeds into this slow trend about somehow gaining more by having, or doing, less.
Slow isn’t referring to the market, it is just about speed of operating – a breathing space – because everyone is de-hurried. You may have seen our ads in the local paper, and we’ve included it here to asking, ‘How can we help you?’. It’s because in a crisis like Covid-19 there are people who need help and people who can help but there is sometimes an imaginary barrier that stops the connection. Slow has given us the chance to take that breathing space and break down that barrier because many of our people at First National Byron CAN help and we want to connect resources or contacts – within our shire.
If you or someone you know needs help, we want you to connect to us and through us – for no other reason than we are able to.