We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Su is a fantastic communicator; she knows the area well and had prompt answers to all our questions. She was incredibly accommodating and very upfront. Dealing with her has been a pleasure!

Rebecca and Jeremy

Su is a fantastic communicator; she knows the area well and had prompt answers to all our questions. She was incredibly accommodating and very upfront. Dealing with her has been a pleasure!

Rebecca and Jeremy

It gives us great pleasure to recommend Su and the First National team for the professional and reassuring manner in which they sold our house. Su kept us informed of developments every step of the way and we thank her for negotiating a quick and suc…

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Marion Knight & Brian Neale

It gives us great pleasure to recommend Su and the First National team for the professional and reassuring manner in which they sold our house. Su kept us informed of developments every step of the way and we thank her for negotiating a quick and successful sale. Thanks Su so very much!

Marion Knight & Brian Neale

Su and her colleague Luke were terrific on all fronts. They kept us well informed and we felt extremely comfortable with all the advice they gave us. We really felt they were working with us. Couldn't recommend them more highly.

Susan and Allan Bennett
Couldn't be happier

Su and her colleague Luke were terrific on all fronts. They kept us well informed and we felt extremely comfortable with all the advice they gave us. We really felt they were working with us. Couldn't recommend them more highly.

Susan and Allan Bennett
Couldn't be happier

Tara was fantastic when it came to selling our house. Always available to answer questions and discuss issues. Tara has great knowledge of the industry, and is totally dedicated. I sincerely recommend Tara if you are after a stress free well informed…

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Janet Terry
Fantastic agent

Tara was fantastic when it came to selling our house. Always available to answer questions and discuss issues. Tara has great knowledge of the industry, and is totally dedicated. I sincerely recommend Tara if you are after a stress free well informed sales experience.

Janet Terry
Fantastic agent

Our dealings with Helen were handled professionally and promptly. We were kept informed at all times and, although our offer was made remotely and verbally, it was taken seriously and acted upon; resulting in a sale for the vendors and very excited p…

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Bill and Gail Luck

Our dealings with Helen were handled professionally and promptly. We were kept informed at all times and, although our offer was made remotely and verbally, it was taken seriously and acted upon; resulting in a sale for the vendors and very excited purchasers looking forward to our move to Byron Bay.

Bill and Gail Luck

Property sale presented some tricky elements where Luke invariably provided the right combination of balanced advice and prompt action. Very pleased.

Tony and Chris
First rate operator!

Property sale presented some tricky elements where Luke invariably provided the right combination of balanced advice and prompt action. Very pleased.

Tony and Chris
First rate operator!

The property sold had been in the hands of First National Byron’s rental department, which did an outstanding job looking after my interests, and I have had a very good working relationship with Virginia Kane and her team and felt sure that the sal…

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The property sold had been in the hands of First National Byron’s rental department, which did an outstanding job looking after my interests, and I have had a very good working relationship with Virginia Kane and her team and felt sure that the sales department would met the same standard.

Helen and Luke went above and beyond their duties as agents. They were most helpful, kept me constantly in the loop. They organised tradesmen to carry out various jobs and could not have been more helpful in so many ways. They were generous in the wa…

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Lorraine Shand

Helen and Luke went above and beyond their duties as agents. They were most helpful, kept me constantly in the loop. They organised tradesmen to carry out various jobs and could not have been more helpful in so many ways. They were generous in the ways they advertised my property, which took twelve months to sell, not because of their lack effort or diligence and I am extremely grateful to them both.

Lorraine Shand

Tara was a great agent to deal with and we would recommend her services. Tara and Travis conducted the entire sale process from start to finish with total professionalism.

Adam Klasterka and Alisa Coulson

Tara was a great agent to deal with and we would recommend her services. Tara and Travis conducted the entire sale process from start to finish with total professionalism.

Adam Klasterka and Alisa Coulson

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity