We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Firstly I want to thankyou so much for your excellent handling of the sale of Esther’s home at 8 Redgum Place. Never did I even think that you weren’t moving forward with this task. I am extremely fortunate to have had your services and your amaz…

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John Flowers

Firstly I want to thankyou so much for your excellent handling of the sale of Esther’s home at 8 Redgum Place. Never did I even think that you weren’t moving forward with this task. I am extremely fortunate to have had your services and your amazing personalised attitude, reflecting upon, and enhancing First National Byron Bay’s extreme reputation. This is why I chose First National initially, but my expectations were exceeded. Secondly, thankyou immensely for the personalised chat and friendship that you initiated and executed when talking with Esther on the 11th December, settlement day. She mentioned to me that you were a lovely lady….I agreed wholeheartedly, and more. I wish you success in your life and your work, our paths most likely will not cross again, but, you never know - I could poke my head in when I am at Byron sometime in the future. Fond regards Helen, and also Merry Christmas to you and to the team at First National.

John Flowers

We found Tara to be available to answer questions and always returned calls .something as a purchaser we found very important as we were dealing with a overseas vendor. It was unfortunate that we had to deal with the NSW archaic real estate laws but …

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Josef and Warren

We found Tara to be available to answer questions and always returned calls .something as a purchaser we found very important as we were dealing with a overseas vendor. It was unfortunate that we had to deal with the NSW archaic real estate laws but Tara helped us through and we managed to purchase the property. We would highly recommend Tara and wish her more success in the real estate profession.

Josef and Warren

I met Tara at a speculative viewing and was immediately impressed by her friendly approach and knowledge of the market. When it came to selling my property, I knew she was the right person. Really good communicator, and helpful and diligent at every …

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Danni Bhoy

I met Tara at a speculative viewing and was immediately impressed by her friendly approach and knowledge of the market. When it came to selling my property, I knew she was the right person. Really good communicator, and helpful and diligent at every stage of the process. Basically, if you don't really like estate agents, then I would highly recommend you meet with Tara!

Danni Bhoy

Helen, throughout our sale, was knowledgeable and helpful. She has good marketing skills and is a good negotiator. I have no reservations in recommending her to potential sellers as a great agent.

Peter Johnston

Helen, throughout our sale, was knowledgeable and helpful. She has good marketing skills and is a good negotiator. I have no reservations in recommending her to potential sellers as a great agent.

Peter Johnston

First National Byron Bay have assisted us in buying our property in the Bay. Oliver has been exceptionally helpful and professional and made the process so much easier and less stressful. We highly recommend him.

Tracey Ann Woods
Excellent Service

First National Byron Bay have assisted us in buying our property in the Bay. Oliver has been exceptionally helpful and professional and made the process so much easier and less stressful. We highly recommend him.

Tracey Ann Woods
Excellent Service

Full of praise for Luke who succeeded in the sale of our property that was at times rather challenging. Excellent communication skills and most importantly always responsive to any concerns we had and gave us the confidence to not stress out too m…

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Kevin and Janice Pickle
Extremely professional

Full of praise for Luke who succeeded in the sale of our property that was at times rather challenging. Excellent communication skills and most importantly always responsive to any concerns we had and gave us the confidence to not stress out too much even when we felt the fear creeping in of the sale not going ahead. On top of all this we have always had the business philosophy of doing business with people that we connect to and respect. Luke certainly fitted the bill for us.

Kevin and Janice Pickle
Extremely professional

This is the 3rd property Paul Prior has sold for me Attention to detail interpersonal skills and a steady hand gets the job done.

Paul Haselgrove
Very Experienced thoughtful and tactful

This is the 3rd property Paul Prior has sold for me Attention to detail interpersonal skills and a steady hand gets the job done.

Paul Haselgrove
Very Experienced thoughtful and tactful

Just a quick message to say thanks for completing the sale of Burns street for us. As we have now gone to settlement I am happy that the efforts you made came to fruition and we achieved what I think is a fair market price. Things did not look so gre…

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Glen

Just a quick message to say thanks for completing the sale of Burns street for us. As we have now gone to settlement I am happy that the efforts you made came to fruition and we achieved what I think is a fair market price. Things did not look so great at the auction but you followed through with a previously interested party and it produced the result and the price that we were looking for. Once again many thanks for your efforts.

Glen

Su was an absolute pleasure to deal with, her communication skills are amazing! My partner and I felt so comfortable throughout the whole process of purchasing our new home, Su was so helpful and lovely. We couldn't recommend Su more for both sell…

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Matthew Fells and Lara Bluett

Su was an absolute pleasure to deal with, her communication skills are amazing! My partner and I felt so comfortable throughout the whole process of purchasing our new home, Su was so helpful and lovely. We couldn't recommend Su more for both selling and buying.

Matthew Fells and Lara Bluett

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity