We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

Professional photography by industry specialists
Professional videography
Property listings on the First National website and leading property sites
Print advertising
Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
Targeted direct mail campaigns
Professionally designed brochures and custom signboards.

Kind Words from

From Our Clients

Tara was recommended to me by a couple of friends who had bought and sold through her. From our first encounter Tara was professional, direct, approachable and really knew her stuff. This was my first experience buying property and a massive learning…
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Kerri Ossip
Tara was recommended to me by a couple of friends who had bought and sold through her. From our first encounter Tara was professional, direct, approachable and really knew her stuff. This was my first experience buying property and a massive learning curve. Throughout the process Tara was extremely helpful, patient but above all fair to both myself and the seller. I would highly recommend Tara to anyone buying or selling.
Kerri Ossip

Great woman to sell your house fast! Tara was quick to respond to any enquiries and available to negotiate the sale immediately. She worked into the night to ensure it would happen. I requested Tara to end the price range speculating as the own…
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Sally Willis
Great woman to sell your house fast! Tara was quick to respond to any enquiries and available to negotiate the sale immediately. She worked into the night to ensure it would happen. I requested Tara to end the price range speculating as the owner already knew what they wanted to sell it for and it slows things down for a serious buyer. Her response was immediate. Thanks Tara for your great efforts.
Sally Willis

I have no hesitation in recommending Helen Huntly-Barratt to sell your property. Helen is the premium package: not just a wealth of experience and hard work in spades but wisdom and good instincts; honesty, sincerity and empathy; a great communicator…
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Simone Webb
I have no hesitation in recommending Helen Huntly-Barratt to sell your property. Helen is the premium package: not just a wealth of experience and hard work in spades but wisdom and good instincts; honesty, sincerity and empathy; a great communicator and a lovely person too! Truly a pleasure to deal with.
Simone Webb

This is to thank you so much for treating me to lunch yesterday following the successful sale of my house last Friday. I enjoyed the meal and your company in the relaxed aftermath of a very busy marketing campaign. It was a very nice way to celebrate…
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Judy Beadle
This is to thank you so much for treating me to lunch yesterday following the successful sale of my house last Friday. I enjoyed the meal and your company in the relaxed aftermath of a very busy marketing campaign. It was a very nice way to celebrate. You have both done an excellent job personally as have all the team at First National Byron Bay including the excellent photography by Saul. I have especially appreciated your consideration of me during Open Inspections and on other occasions as well as being kept up to date with your reports. I know that son Luke appreciates your efforts and capacity to keep us all in the link during negotiations; I feel we have all worked very well together to achieve the final result.
Judy Beadle

Thanks Sue what a legend! Your professionalism humor and continued communication really made the sale easier for us. Cheers
Matt and Bec Klein
Perfect fit for us
Thanks Sue what a legend! Your professionalism humor and continued communication really made the sale easier for us. Cheers
Matt and Bec Klein
Perfect fit for us

We are writing to thank you and your wonderful team for the very effective, efficient and professional way you conducted the recent sale of our property. As you are well aware, it was a very emotional decision to sell our property as it represented a…
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Kay Wylie and Terry Wylie
We are writing to thank you and your wonderful team for the very effective, efficient and professional way you conducted the recent sale of our property. As you are well aware, it was a very emotional decision to sell our property as it represented a long-held dream. Your calm reassurance and confidence, made the process much less stressful than it may have otherwise been. We selected you to sell our property on the basis of a brief contact two years earlier and the obvious success you were having in the market place. The result has certainly vindicated our choice. Not only did we have total confidence and belief in you, but also in your fine team. We Saw the same professionalism, energy and genuine warmth in everyone we dealt with, from the front desk to the other members of your sales team. Tara and Luke both brought special qualities to the sales process and like you, proved to be great communicators. For this reason, we were always happy to be guided by you, particularly during those few hectic days of negotiation with multiple buyers. There was always a clear sense of ethical behavior and this was particularly evident during the final negotiations. We have no hesitation in recommending you and your team at First National Byron Bay to any vendor or purchaser. Our sale produced a very good result for us, but also a very happy buyer. It was a happy and stress free experience because of the quality and efficiency of you and your team. We wish you every success in the future.
Kay Wylie and Terry Wylie

We found Su to be the most professional Real Estate Agent we have ever dealt with. Nothing we asked for was a problem and her feedback on the sale progress was excellent. Su understands what her elderly clients require and her calm personality made d…
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Ken and Liz Gillespie
We found Su to be the most professional Real Estate Agent we have ever dealt with. Nothing we asked for was a problem and her feedback on the sale progress was excellent. Su understands what her elderly clients require and her calm personality made dealing with her very enjoyable. Thank you Su for your guidance and assistance in selling our home.
Ken and Liz Gillespie

Oliver was an absolute pleasure to work with on the sale of my property. He is polite and professional and I would strongly recommend him to anyone who wants to sell a property.
Colleen Cuneo
Great Agent
Oliver was an absolute pleasure to work with on the sale of my property. He is polite and professional and I would strongly recommend him to anyone who wants to sell a property.
Colleen Cuneo
Great Agent

Tara is down to earth, honest and committed to achieving a great result! We had a great experience with Tara throughout the sales process. It is clear that Tara is 100% committed to ensuring the buyer and seller are happy with the outcome. She is …
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Nic Harrigan
Tara is down to earth, honest and committed to achieving a great result! We had a great experience with Tara throughout the sales process. It is clear that Tara is 100% committed to ensuring the buyer and seller are happy with the outcome. She is an excellent communicator and ensured our stress levels remained as low as possible through what can typically be a daunting process. I have no hesitation in giving Tara a 10 out of 10 recommendation!
Nic Harrigan

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

90 percent of people use online as their main tool to search for property
75 percent of searches at realestate.com.au are done by women
More than two thirds of buyers will overlook properties without a listing price or price guide
About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)

What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity