We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Olivier and I were very pleased and grateful to Helen for all her hard work and expertise in selling our beautiful home in the hinterlands of Byron Bay. First National truly look after you in every aspect of the process and Helen was right there at a…

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Olivier and Cecelia Chaussemiche

Olivier and I were very pleased and grateful to Helen for all her hard work and expertise in selling our beautiful home in the hinterlands of Byron Bay. First National truly look after you in every aspect of the process and Helen was right there at all times. We highly recommend Helen to anyone who is thinking of selling their home as she is very professional.

Olivier and Cecelia Chaussemiche

When Matt and I wanted to sell our house, we knew we wanted someone we trusted. We needed a firm opinion of our house's worth, we needed the house sold quickly and we needed help to buff it into shape before sale. We trusted Tara, having bought our p…

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Celia Cheetham
Fantastic, trustworthy and warm

When Matt and I wanted to sell our house, we knew we wanted someone we trusted. We needed a firm opinion of our house's worth, we needed the house sold quickly and we needed help to buff it into shape before sale. We trusted Tara, having bought our property from her a few years earlier and really appreciated the way she kept in touch with us during that time. Being a small town, we would bump into Tara occasionally and she would always have a ready smile and easy conversation. In short, Tara is a consummate professional. She is a great communicator. Tara gave us great advice, a firm opinion of our property's worth and put us in touch with a fabulous team of people who helped us get our house ready for sale. Our house sold in the first week of the campaign, and we got exactly what we wanted. We can't recommend Tara highly enough - whether you're buying or selling.

Celia Cheetham
Fantastic, trustworthy and warm

From the moment I met James I knew we would get along. His relaxed but caring attitude soon put me at ease as I was about to put my property on the market. After a long and informative discussion about the current market I left the office confident I…

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Catherine Neil
A local expert

From the moment I met James I knew we would get along. His relaxed but caring attitude soon put me at ease as I was about to put my property on the market. After a long and informative discussion about the current market I left the office confident I had made the right decision. From then on it was smooth sailing as he dealt with all the negotiating that lead to the quick sale at the optimum price. I would definite recommend using his expertise to anyone needing an agent.

Catherine Neil
A local expert

It was an absolute pleasure using Tara as our agent, we knew as soon as we met with her at our property she was the agent for us - her professionalism and market knowledge are second to none. Despite Tara being heavily pregnant, and then to welcoming…

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David Smith
Superwoman

It was an absolute pleasure using Tara as our agent, we knew as soon as we met with her at our property she was the agent for us - her professionalism and market knowledge are second to none. Despite Tara being heavily pregnant, and then to welcoming her second child during the 4 weeks we were listed, her professionalism and communication never wavered. She negotiated a stellar price for our property and we are beyond thrilled. Thanks Tara

David Smith
Superwoman

While our property remained longer on the market than expected, Su was instrumental with her advice regarding with which buyers to engage in negotiations. She has a detailed knowledge of the market and we felt very comfortable with following her advi…

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Michelle Roger

While our property remained longer on the market than expected, Su was instrumental with her advice regarding with which buyers to engage in negotiations. She has a detailed knowledge of the market and we felt very comfortable with following her advice. I feel that she achieved a great result for us, for the buyer and also for her First National Team. Thank you Su.

Michelle Roger

Tara helped us achieve a better price than expected. Her communication was exceptional, keeping us well informed & always phoning back or replying immediately. Really good advice too & it was good to have Paul Banister as the backup. She is a very pl…

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Deborah Stumm and Dianne Lane

Tara helped us achieve a better price than expected. Her communication was exceptional, keeping us well informed & always phoning back or replying immediately. Really good advice too & it was good to have Paul Banister as the backup. She is a very pleasant to deal with & her lovely manner made the experience a pleasure. We highly recommend Tara.

Deborah Stumm and Dianne Lane

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

Helen has done an amazing job to secure a most successful outcome for us in the sale of our property. Her overall knowledge & skills in this industry are outstanding. Many thanks for your hard work!!

Sue & Steve Calder
Fantastic Outcome!!

Helen has done an amazing job to secure a most successful outcome for us in the sale of our property. Her overall knowledge & skills in this industry are outstanding. Many thanks for your hard work!!

Sue & Steve Calder
Fantastic Outcome!!

James Young was our secondary point of contact with First National whilst selling our Byron Bay property. We would have no hesitation in recommending his services to future clients. We were kept fully abreast of developments throughout the campaign, …

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Jai Taylor
Very professional!

James Young was our secondary point of contact with First National whilst selling our Byron Bay property. We would have no hesitation in recommending his services to future clients. We were kept fully abreast of developments throughout the campaign, and advised in a very professional and informed manner. First National also delivered a great end result. Thanks again team.

Jai Taylor
Very professional!

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity