We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Travis did the door knock to meet us, really understood what was important about the North Coast, and was just a fun honest guy... and we got a good price. All sweet.

Richard Burns
Friendly and genuine!

Travis did the door knock to meet us, really understood what was important about the North Coast, and was just a fun honest guy... and we got a good price. All sweet.

Richard Burns
Friendly and genuine!

Thanks Sue what a legend! Your professionalism humor and continued communication really made the sale easier for us. Cheers

Matt and Bec Klein
Perfect fit for us

Thanks Sue what a legend! Your professionalism humor and continued communication really made the sale easier for us. Cheers

Matt and Bec Klein
Perfect fit for us

First National Byron Bay have assisted us in buying our property in the Bay. Oliver has been exceptionally helpful and professional and made the process so much easier and less stressful. We highly recommend him.

Tracey Ann Woods
Excellent Service

First National Byron Bay have assisted us in buying our property in the Bay. Oliver has been exceptionally helpful and professional and made the process so much easier and less stressful. We highly recommend him.

Tracey Ann Woods
Excellent Service

I would like to confidently say to anyone looking for a trustworthy, down the line agent, look no further than with Tara Torkkola at First National Byron Bay. It was a fun experience, for a change, selling! I just sold my 3 Bedroom Townhouse in Suffo…

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Sam Majdalani

I would like to confidently say to anyone looking for a trustworthy, down the line agent, look no further than with Tara Torkkola at First National Byron Bay. It was a fun experience, for a change, selling! I just sold my 3 Bedroom Townhouse in Suffolk Park and not once did Tara have me wait long before getting back to, when unable to take my call immediately- which was not often either. A real delight to have worked with Tara and highly recommend her if looking for a good and trusting agent.

Sam Majdalani

We would highly recommend Su and Tara to anyone wishing to sell their property. The service was professional and prompt, with help all the way. Thank you!

Stuart and Andy

We would highly recommend Su and Tara to anyone wishing to sell their property. The service was professional and prompt, with help all the way. Thank you!

Stuart and Andy

I have known and worked with Helen Huntly Barratt for a few years with regard to the sale of my property at 62 Kingsley St, Byron Bay. From my first contact with Helen I was impressed with her style. She is professional, friendly, extremely conscient…

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I have known and worked with Helen Huntly Barratt for a few years with regard to the sale of my property at 62 Kingsley St, Byron Bay. From my first contact with Helen I was impressed with her style. She is professional, friendly, extremely conscientious, motivated, well presented, supportive and above all honest. I have always felt that Helen was 'on my side' so to speak in her efforts to achieve the most appropriate outcome in relation to the sale of my property.

Paul Prior in all ways met our expectations with a positive outcome with our purchase of the property in Ballina. It has been a pleasure dealing with Paul.

John
Excellent Agent

Paul Prior in all ways met our expectations with a positive outcome with our purchase of the property in Ballina. It has been a pleasure dealing with Paul.

John
Excellent Agent

We knew we wanted Su to help us sell our house, having dealt with her in purchasing two properties before. Su is lovely, reliable and very honest. She is very 'real' and that is not something I could say about lots of other real estate agents I have …

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Celia Cheetham
We love Su!

We knew we wanted Su to help us sell our house, having dealt with her in purchasing two properties before. Su is lovely, reliable and very honest. She is very 'real' and that is not something I could say about lots of other real estate agents I have met! Su helped us by putting us in touch with a great team of people who helped us get our house ready for market, suggested a fabulous stylist and was on hand whenever we needed her. Su was able to give us a solid appraisal of our property's value and strength and weaknesses. We received a constant stream of information while the house was on the market too - but it wasn't for long, as the house sold in the first week of being on the market! We would highly recommend Su whether you are buying or selling, she is fantastic. Thank you Su!

Celia Cheetham
We love Su!

Paul kept us informed and let us make the decisions, very important for us. We are so pleased with the outcome, we have no hesitation recommending Paul and will definitely engage him for any further purchases or sales. Thanks Paul!!

Kaylene Napoli
Very knowledgeable

Paul kept us informed and let us make the decisions, very important for us. We are so pleased with the outcome, we have no hesitation recommending Paul and will definitely engage him for any further purchases or sales. Thanks Paul!!

Kaylene Napoli
Very knowledgeable

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity