We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Tara is very hard working and very personable - she has good communication skills and keeps you informed every step along the way. I would recommend her services to anyone interested in selling a property on the north coast.

Karen Bloomberg

Tara is very hard working and very personable - she has good communication skills and keeps you informed every step along the way. I would recommend her services to anyone interested in selling a property on the north coast.

Karen Bloomberg

Travis did the door knock to meet us, really understood what was important about the North Coast, and was just a fun honest guy... and we got a good price. All sweet.

Richard Burns
Friendly and genuine!

Travis did the door knock to meet us, really understood what was important about the North Coast, and was just a fun honest guy... and we got a good price. All sweet.

Richard Burns
Friendly and genuine!

Su and James and the team at First National Byron Bay were fantastic to work with from start to finish. Su has a lovely manner and when she met with us to discuss our various options regarding marketing and price, at no time did we feel pressured. Ha…

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Alan and Cathie Broadhurst

Su and James and the team at First National Byron Bay were fantastic to work with from start to finish. Su has a lovely manner and when she met with us to discuss our various options regarding marketing and price, at no time did we feel pressured. Having dealt with First National Byron office several years ago with the sale of an investment property, we were very happy to again call upon Su and James to list our home. Their enthusiasm to remain positive was contagious. We believe that without the negotiation ability of both Su and James, combined with good people skills and determination, we would not have received the result we wanted. Thanks so very much!

Alan and Cathie Broadhurst

I recently purchased a property through Helen and she was extremely helpful in helping me negotiate the purchase. I found her to be completely honest, ethical and fair with negotiations between myself and the vendor. I had some stressful times with m…

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Yonika

I recently purchased a property through Helen and she was extremely helpful in helping me negotiate the purchase. I found her to be completely honest, ethical and fair with negotiations between myself and the vendor. I had some stressful times with my finance but Helen was patient and didn’t pressure me in any way. Thanks so much Helen - I’m thrilled with my new home

Yonika

We were so pleased we chose Helen to sell our home. We couldn't believe how easy she made the whole process. Helen explained, negotiated and communicated brilliantly throughout the short time it took to sell our home (3 weeks). We couldn't recommend …

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Tony and Liette Snow

We were so pleased we chose Helen to sell our home. We couldn't believe how easy she made the whole process. Helen explained, negotiated and communicated brilliantly throughout the short time it took to sell our home (3 weeks). We couldn't recommend her highly enough. So professional and a great person too!

Tony and Liette Snow

I have purchased and sold properties with Su Reynolds over the past two decades, and I can absolutely commend her professionalism, and strong ethical business dealings. Su is focused on the task at hand without compromising the personal touch so impo…

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Damien O’Donoghue

I have purchased and sold properties with Su Reynolds over the past two decades, and I can absolutely commend her professionalism, and strong ethical business dealings. Su is focused on the task at hand without compromising the personal touch so important in business dealings. I particularly like Su's ability to prepare a sales strategy and effectively execute it. As an example of Su's commitment to professional business dealings, I have seen her advise taking a property off the market rather than compromising a sale that is not in the best interests of the seller. Su gets the job done, and is a pleasure to deal with throughout the sales and buying process.

Damien O’Donoghue

Working with Su has been such a positive experience. Outstanding service on all levels -communication, negotiation and timely feedback, to achieve such a positive result are the reasons why Su is currently rated No 1. I look forward to working with S…

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Grace Bilham
Absolutely Byron Bays No 1 agent

Working with Su has been such a positive experience. Outstanding service on all levels -communication, negotiation and timely feedback, to achieve such a positive result are the reasons why Su is currently rated No 1. I look forward to working with Su again in the future, she is absolutely the best agent I have ever dealt with!

Grace Bilham
Absolutely Byron Bays No 1 agent

I would definitely work with Tara again. Her service was excellent and negotiated a higher price than expected.

Alison Newling

I would definitely work with Tara again. Her service was excellent and negotiated a higher price than expected.

Alison Newling

I found Paul to be a fabulous man whose character I felt I could trust and rely on with honestly and dignity (which is very hard to find in this industry). I’m over the moon that Paul sold us our property and I can highly recommend him to anyone el…

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Gemma

I found Paul to be a fabulous man whose character I felt I could trust and rely on with honestly and dignity (which is very hard to find in this industry). I’m over the moon that Paul sold us our property and I can highly recommend him to anyone else looking to buy.

Gemma

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity