We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

We made the right choice with First National. Good advice, great service and great people with access to a very willing pool of investors. Our sale went smoothly, early and above the price we expected. Can't do better than that.

Ian & Lynne

We made the right choice with First National. Good advice, great service and great people with access to a very willing pool of investors. Our sale went smoothly, early and above the price we expected. Can't do better than that.

Ian & Lynne

We found Helen to be very professional and a great agent for both vendor and purchaser. She was very accommodating of our requests, worked swiftly no matter what time of day, was prompt in her communications and wholly reliable. It made the purchase …

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Emma and Andrew

We found Helen to be very professional and a great agent for both vendor and purchaser. She was very accommodating of our requests, worked swiftly no matter what time of day, was prompt in her communications and wholly reliable. It made the purchase an easy operation even from Sydney. We would confidently recommend Helen and her team to anyone thinking to purchase or sell.

Emma and Andrew

We set a high task for Tara to reach and she did everything in her abilities to find clientele that were looking for the same property type. She was clear, (and so were we,) reliable, honest, and a great communicator. I would highly recommend Tara to…

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Karina and Wayne Brien

We set a high task for Tara to reach and she did everything in her abilities to find clientele that were looking for the same property type. She was clear, (and so were we,) reliable, honest, and a great communicator. I would highly recommend Tara to buy or sell a property through.

Karina and Wayne Brien

Paul was very professional in the way he promoted our property. He was always punctual, honest and pushed through any barriers that arose during the sale. Nothing was a problem for Paul during the sale process.

Gary
Paul was a pleasure to deal with regarding the sale of our property

Paul was very professional in the way he promoted our property. He was always punctual, honest and pushed through any barriers that arose during the sale. Nothing was a problem for Paul during the sale process.

Gary
Paul was a pleasure to deal with regarding the sale of our property

Tara is who you need on your side! Tara's experience and local knowledge is the key. She knows what she is doing and understands the market. Let her do her job and you won't be disappointed.

Garth Hayhurst and Susan Watson

Tara is who you need on your side! Tara's experience and local knowledge is the key. She knows what she is doing and understands the market. Let her do her job and you won't be disappointed.

Garth Hayhurst and Susan Watson

A professional, caring and honest commitment to us and the selling of our home. Also able to bring buyers who we felt were genuine in their view of our home. Sincere approach to us. Continued updates and reviews, we were kept informed on all matters …

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Trisha and Terry

A professional, caring and honest commitment to us and the selling of our home. Also able to bring buyers who we felt were genuine in their view of our home. Sincere approach to us. Continued updates and reviews, we were kept informed on all matters in regard to this sale.

Trisha and Terry

Paul Prior in all ways met our expectations with a positive outcome with our purchase of the property in Ballina. It has been a pleasure dealing with Paul.

John
Excellent Agent

Paul Prior in all ways met our expectations with a positive outcome with our purchase of the property in Ballina. It has been a pleasure dealing with Paul.

John
Excellent Agent

Sold our home and found us another. Looking forward to the move into our new home.

Kay and Paul Munn
Professional Agent!

Sold our home and found us another. Looking forward to the move into our new home.

Kay and Paul Munn
Professional Agent!

My appraisal of Helen is based on conversations via a number of telephone calls. I have never met her in person. My impression is that she is extremely dedicated to her calling. She appears very knowledgeable in the Real Estate business in Byron Bay …

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Robert Thomson

My appraisal of Helen is based on conversations via a number of telephone calls. I have never met her in person. My impression is that she is extremely dedicated to her calling. She appears very knowledgeable in the Real Estate business in Byron Bay and displayed high communication skills in the articulation of my necessary actions and ensuring that that all activities are known and completed within required time frames to ensure successful completion. She obviously has a high work ethic and I would have no hesitation in recommending Helen to anyone buying or selling a property in Byron Bay.

Robert Thomson

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity