We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Paul's approach to selling our house was obviously informed by extensive professional experience. He worked in a very focused and intelligent way to ensure that we received the optimal price for our property. I always felt confident with his handling…

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Brook Hawkins

Paul's approach to selling our house was obviously informed by extensive professional experience. He worked in a very focused and intelligent way to ensure that we received the optimal price for our property. I always felt confident with his handling of the sale, as he was in regular communication with us and immediately dealt with any issues that arose in a calm and competent manner. We are very happy with the final result that he delivered.

Brook Hawkins

Our first reaction on meeting with Su about selling our property was immediate attraction, comfort and respect. She was always professional, patient and took time to deal with our mini traumas with sensitivity. We found her advice throughout the sell…

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Trude Helm and James Guppy

Our first reaction on meeting with Su about selling our property was immediate attraction, comfort and respect. She was always professional, patient and took time to deal with our mini traumas with sensitivity. We found her advice throughout the selling process was spot on. When there were out of the ordinary circumstances to deal with regarding potential buyers, she helped us understand the positives and negatives of directions we could take to benefit from their interest in our property, while protecting our interests as well. She negotiated well with potential buyers and our solicitor to help us make the right decisions to bring about a good outcome.

Trude Helm and James Guppy

Amazing experience all round! Dave & I feel so lucky to have worked with Tara again. As an agent Tara is very professional, approachable and really listened to us as sellers! We look forward to working with Tara in the future.

Alex Danielson and Dave Bennett

Amazing experience all round! Dave & I feel so lucky to have worked with Tara again. As an agent Tara is very professional, approachable and really listened to us as sellers! We look forward to working with Tara in the future.

Alex Danielson and Dave Bennett

Paul has been a most considerate and efficient agent. The property he sold us entailed complex considerations, and Paul advised us with great clarity and diligence. Without his guidance, we may not have maintained our interest. He has gone further to…

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Christine and John

Paul has been a most considerate and efficient agent. The property he sold us entailed complex considerations, and Paul advised us with great clarity and diligence. Without his guidance, we may not have maintained our interest. He has gone further to introduce us to the community in Suffolk Park and we feel most welcome to move there. Paul has been most responsive to our many inquiries, and concerns regarding the purchase, and we have nothing but the highest regard for his integrity and ability and have no hesitation in recommending him.

Christine and John

Helen has demonstrated that she is an absolute quality real estate agent. She communicates exceptionally well and creates clever strategies about the sale process with the ultimate intent of selling the property. After we had another agent try and se…

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Matt Denehy
What an agent!

Helen has demonstrated that she is an absolute quality real estate agent. She communicates exceptionally well and creates clever strategies about the sale process with the ultimate intent of selling the property. After we had another agent try and sell the property unsuccessfully we engaged Helen and in her hands we instantly had people walking through the property with some genuine interest being received. She has a marvellous team behind her even when she had to go into hospital her staff and other partners got involved to keep things moving. What a team. Genuinely, thanks very much.

Matt Denehy
What an agent!

My hat off to Tara, for selling my house in one open home for more than I wanted, with a written offer within two hours. She is calm, considered and realistic, easy to communicate with, and very professional, if you don't have Tara working for you, y…

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Christopher Barron
Tara is tops!

My hat off to Tara, for selling my house in one open home for more than I wanted, with a written offer within two hours. She is calm, considered and realistic, easy to communicate with, and very professional, if you don't have Tara working for you, you’re missing the best. Thanks again Tara!

Christopher Barron
Tara is tops!

Su is a very conscientious agent who has a very steady hand on the tiller during the sales negotiation process ensuring the best possible outcome for all parties.

Michael Adami
A delight to work with!

Su is a very conscientious agent who has a very steady hand on the tiller during the sales negotiation process ensuring the best possible outcome for all parties.

Michael Adami
A delight to work with!

Su is a very professional agent with great communication skills. She was a pleasure to deal with, knows her market and gave great advice.

George and Janelle Punch

Su is a very professional agent with great communication skills. She was a pleasure to deal with, knows her market and gave great advice.

George and Janelle Punch

From the outset, Helen demonstrated her collaborative, efficient and knowledgeable approach to selling property in the Byron hinterland. She gave us great advice, was always available and quick to respond to our questions, and worked strategically an…

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Peta & Neil Vendor

From the outset, Helen demonstrated her collaborative, efficient and knowledgeable approach to selling property in the Byron hinterland. She gave us great advice, was always available and quick to respond to our questions, and worked strategically and effectively to get our property sold. In a tough market, Helen was able to draw in the right buyers and we sold after just 8 weeks on the market - while other properties in the area are still languishing. Helen loves her work and this shines through. She has a strongly ethical approach which was important to us. We are more than happy to recommend Helen Huntly-Barratt for her expertise in property sales.

Peta & Neil Vendor

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity