We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Paul, was very personable and credible. It was a pleasure working with him.

Lindy Allwell
Credible agent!

Paul, was very personable and credible. It was a pleasure working with him.

Lindy Allwell
Credible agent!

Paul kept us informed and let us make the decisions, very important for us. We are so pleased with the outcome, we have no hesitation recommending Paul and will definitely engage him for any further purchases or sales. Thanks Paul!!

Kaylene Napoli
Very knowledgeable

Paul kept us informed and let us make the decisions, very important for us. We are so pleased with the outcome, we have no hesitation recommending Paul and will definitely engage him for any further purchases or sales. Thanks Paul!!

Kaylene Napoli
Very knowledgeable

Thanks Tara you are wonderful my property was sold within a week. It was a pleasure to deal with such a down to earth and honest sales person. Tara your expertise and professionalism was amazing I wouldn’t hesitate to use you again. We were kept in…

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Lillian Perry

Thanks Tara you are wonderful my property was sold within a week. It was a pleasure to deal with such a down to earth and honest sales person. Tara your expertise and professionalism was amazing I wouldn’t hesitate to use you again. We were kept informed every day and what a great price you achieved. Thanks again.

Lillian Perry

Su was professional and efficient when negotiating the purchase of our house. She communicated regularly so we were always clear on where our offers stood. She understands the Byron market and worked hard to ensure that both parties were happy with t…

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Erin and Leroy

Su was professional and efficient when negotiating the purchase of our house. She communicated regularly so we were always clear on where our offers stood. She understands the Byron market and worked hard to ensure that both parties were happy with the final outcome.

Erin and Leroy

Paul is a rare gem to be found on the North Coast. He was able to guide us through the whole sales process in a very professional, sensitive and skilled manner. We were always kept up to date with any developments and felt confident in the choices he…

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Kerry Joy Stewart
One of a kind

Paul is a rare gem to be found on the North Coast. He was able to guide us through the whole sales process in a very professional, sensitive and skilled manner. We were always kept up to date with any developments and felt confident in the choices he made. His years of experience are noteworthy and were reflected in the way in which he and his team handled the whole sales process. We found Paul to be very personable, friendly and intelligent and would choose Paul without hesitation to represent us again in any future sales. His efforts were greatly appreciated and we are very grateful because he more than exceeded our expectations.

Kerry Joy Stewart
One of a kind

Paul made selling my property quick and painless. His communication and professionalism has shone through.

Walter Mikac
Excellent Service!

Paul made selling my property quick and painless. His communication and professionalism has shone through.

Walter Mikac
Excellent Service!

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

Ultra-professional, personable and attentive - the ideal agent in Byron Bay Fantastic experience. Great team at First National and they seem to work very well together. Travis is great, very responsive and really supports Tara seamlessly. Tara is …

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Tim Mak

Ultra-professional, personable and attentive - the ideal agent in Byron Bay Fantastic experience. Great team at First National and they seem to work very well together. Travis is great, very responsive and really supports Tara seamlessly. Tara is very well respected in the area. A buyer's agent I used told me from his experience she was one of the best agents he has ever dealt with. Don't think just because she's so personable and pleasant that she is also not very determined when she needs to be. Vendors should be very confident she will push to get the right deal for the vendor. Ultra-professional. The best agent in the Byron Bay area no question.

Tim Mak

Our dealings with Helen were handled professionally and promptly. We were kept informed at all times and, although our offer was made remotely and verbally, it was taken seriously and acted upon; resulting in a sale for the vendors and very excited p…

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Bill and Gail Luck

Our dealings with Helen were handled professionally and promptly. We were kept informed at all times and, although our offer was made remotely and verbally, it was taken seriously and acted upon; resulting in a sale for the vendors and very excited purchasers looking forward to our move to Byron Bay.

Bill and Gail Luck

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity