We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

If you’re looking for an agent you can trust and will go the extra mile to get the best result possible, then look no further than Helen from First National. I would have no hesitation recommending her to anyone considering engaging her services.

Kieren Colville

If you’re looking for an agent you can trust and will go the extra mile to get the best result possible, then look no further than Helen from First National. I would have no hesitation recommending her to anyone considering engaging her services.

Kieren Colville

Very happy with all aspects of our purchase the agents were fantastic.

Peta Lloyd-Harris

Very happy with all aspects of our purchase the agents were fantastic.

Peta Lloyd-Harris

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

Tara was very professional, communicative, and informative and prompt with the sale of our house. She is by far the best agent I have worked with and I highly recommend her. Thank you for everything Tara.

Veronica Howard
Fantastic agent

My appraisal of Helen is based on conversations via a number of telephone calls. I have never met her in person. My impression is that she is extremely dedicated to her calling. She appears very knowledgeable in the Real Estate business in Byron Bay …

Read More
Robert Thomson

My appraisal of Helen is based on conversations via a number of telephone calls. I have never met her in person. My impression is that she is extremely dedicated to her calling. She appears very knowledgeable in the Real Estate business in Byron Bay and displayed high communication skills in the articulation of my necessary actions and ensuring that that all activities are known and completed within required time frames to ensure successful completion. She obviously has a high work ethic and I would have no hesitation in recommending Helen to anyone buying or selling a property in Byron Bay.

Robert Thomson

On behalf on Cecelia and me, I want to say thank you to Tara and Helen for a great team effort in reaching a good outcome on the sale of our property in Coopers Shoot. Good advice on sale strategy and daily follow-up by phone or emails made us feel c…

Read More
Olivier and Cecelia Chaussemiche

On behalf on Cecelia and me, I want to say thank you to Tara and Helen for a great team effort in reaching a good outcome on the sale of our property in Coopers Shoot. Good advice on sale strategy and daily follow-up by phone or emails made us feel confident to know we were in good hands. Well done.

Olivier and Cecelia Chaussemiche

A professional, caring and honest commitment to us and the selling of our home. Also able to bring buyers who we felt were genuine in their view of our home. Sincere approach to us. Continued updates and reviews, we were kept informed on all matters …

Read More
Trisha and Terry

A professional, caring and honest commitment to us and the selling of our home. Also able to bring buyers who we felt were genuine in their view of our home. Sincere approach to us. Continued updates and reviews, we were kept informed on all matters in regard to this sale.

Trisha and Terry

We would highly recommend Su and Tara to anyone wishing to sell their property. The service was professional and prompt, with help all the way. Thank you!

Stuart and Andy

We would highly recommend Su and Tara to anyone wishing to sell their property. The service was professional and prompt, with help all the way. Thank you!

Stuart and Andy

Paul has been very pleasant and extremely helpful the whole time.

Renee Engl

Paul has been very pleasant and extremely helpful the whole time.

Renee Engl

We are new to the area and found Tara a wealth of knowledge. When it was time to negotiate her communication was second to none. We felt that she was honest and we could trust Tara which made the buying of our property much easier.

Simon and Kate

We are new to the area and found Tara a wealth of knowledge. When it was time to negotiate her communication was second to none. We felt that she was honest and we could trust Tara which made the buying of our property much easier.

Simon and Kate

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity