We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Helene assisted me in acquiring my property whilst I was overseas. She ensured the purchase went smoothly and always returned calls and emails promptly. Thanks Helene.

Catherine Cobley

Helene assisted me in acquiring my property whilst I was overseas. She ensured the purchase went smoothly and always returned calls and emails promptly. Thanks Helene.

Catherine Cobley

Tara initiated the sales campaign and monitored through to the sale completion. We appreciated her support.

Gary Williams
Excellent Agent

Tara initiated the sales campaign and monitored through to the sale completion. We appreciated her support.

Gary Williams
Excellent Agent

Helen was an absolute pleasure to deal with. She went out of her way to accommodate viewing times that were not scheduled. During the sale process her communication was clear and the sale process felt transparent and fair, for these reasons I had my …

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Shelley Parker

Helen was an absolute pleasure to deal with. She went out of her way to accommodate viewing times that were not scheduled. During the sale process her communication was clear and the sale process felt transparent and fair, for these reasons I had my complete trust in her.

Shelley Parker

Su just sold our property for us in Bangalow. She is ‘hands down’ the best Agent I have ever dealt with. From the onset her advice was solid and well researched and the communication from her and the First National Team was prompt and efficient. …

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Christopher Topham
The Best Agent in Byron Shire!

Su just sold our property for us in Bangalow. She is ‘hands down’ the best Agent I have ever dealt with. From the onset her advice was solid and well researched and the communication from her and the First National Team was prompt and efficient. Su offered free advertising to get us over the line and continually contacted her extensive data base - one of whom ended up making the purchase. Above all, her empathy, commitment and kindness is 150%. Like I said, THE BEST AGENT!

Christopher Topham
The Best Agent in Byron Shire!

Su has been an absolute pleasure to deal with every step if the way with our new place.

Franziska and Clint

Su has been an absolute pleasure to deal with every step if the way with our new place.

Franziska and Clint

This is the 3rd property Paul Prior has sold for me Attention to detail interpersonal skills and a steady hand gets the job done.

Paul Haselgrove
Very Experienced thoughtful and tactful

This is the 3rd property Paul Prior has sold for me Attention to detail interpersonal skills and a steady hand gets the job done.

Paul Haselgrove
Very Experienced thoughtful and tactful

Su is far more than the just the benchmark for what an agent should be. She knew exactly when to go to market and how to price it. Her strategy was perfect and she kept me informed of her every movement. She extracted absolute top $$ for the property…

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Patricia and John

Su is far more than the just the benchmark for what an agent should be. She knew exactly when to go to market and how to price it. Her strategy was perfect and she kept me informed of her every movement. She extracted absolute top $$ for the property. A job exceptionally well done! Thank you Su.

Patricia and John

We thank you for your professional attitude and skills during the sale of our property. You found a fully qualified buyer within one month, something other agents could not do over six months!

We thank you for your professional attitude and skills during the sale of our property. You found a fully qualified buyer within one month, something other agents could not do over six months!

When I think of Helene these attributes come to mind, drive, reliable, dependable, approachable, professional, target driven, great communication and more than anything very likeable. We would not hesitate in hiring Helene again to sell our home for …

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Michael Lincoln and Kylie Drury
The Perfect Agent

When I think of Helene these attributes come to mind, drive, reliable, dependable, approachable, professional, target driven, great communication and more than anything very likeable. We would not hesitate in hiring Helene again to sell our home for us.

Michael Lincoln and Kylie Drury
The Perfect Agent

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity