We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Su has been an absolute pleasure to deal with every step if the way with our new place.

Franziska and Clint

Su has been an absolute pleasure to deal with every step if the way with our new place.

Franziska and Clint

Helen was a delight to have work on selling my property. She was extremely professional and provided market knowledge and suggestions without ever being intrusive. She was constantly polite, courteous, professional and cheerful. I would absolutely re…

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Judy Howard

Helen was a delight to have work on selling my property. She was extremely professional and provided market knowledge and suggestions without ever being intrusive. She was constantly polite, courteous, professional and cheerful. I would absolutely recommend her as a terrific real estate agent who really knows her job and her market.

Judy Howard

Paul was upfront, honest, fair and friendly. I could not have asked for more and would highly recommend working with Paul whether you are selling or buying.

Sky Fosbrooke

Paul was upfront, honest, fair and friendly. I could not have asked for more and would highly recommend working with Paul whether you are selling or buying.

Sky Fosbrooke

Once again Su has demonstrated why she is, in my opinion (and many others) the top salesperson in the Byron Bay area. She has integrity, honesty and works well for bother seller and purchaser. Su also communicates extremely well throughout every step…

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Greg Crump

Once again Su has demonstrated why she is, in my opinion (and many others) the top salesperson in the Byron Bay area. She has integrity, honesty and works well for bother seller and purchaser. Su also communicates extremely well throughout every step of the process. I would recommend utilizing Su's knowledge, experience, integrity and passion whether you are buying or selling. Once again it was a pleasure to work with Su to achieve a great outcome.

Greg Crump

At every stage of the sale process, we felt reassured by Tara's very thorough feedback. Her communication skills are exceptional and her straightforward approach to marketing and brokering the sale of our property were much appreciated by us. We woul…

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Judy and Laurie

At every stage of the sale process, we felt reassured by Tara's very thorough feedback. Her communication skills are exceptional and her straightforward approach to marketing and brokering the sale of our property were much appreciated by us. We would not hesitate to recommend her services to friends or family.

Judy and Laurie

I have with met with Su over a few years to discuss my options for selling. I have always enjoyed her communication style and the fact that she has treated me as an individual respecting my boundaries and being sensitive to my needs. My initial disma…

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Melissa Sanders
Trustworthy, Positive and Reliable Agent produced the outcome I wanted.

I have with met with Su over a few years to discuss my options for selling. I have always enjoyed her communication style and the fact that she has treated me as an individual respecting my boundaries and being sensitive to my needs. My initial dismay when I discovered her holidays coincided with my auction campaign were allayed by both the fact that she kindly made her mobile number available to me at all times and also because she had an equally professional team member Luke Elwin in charge, who worked with Su on all stages of the sale.

Melissa Sanders
Trustworthy, Positive and Reliable Agent produced the outcome I wanted.

Just a quick message to say thanks for completing the sale of Burns street for us. As we have now gone to settlement I am happy that the efforts you made came to fruition and we achieved what I think is a fair market price. Things did not look so gre…

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Glen

Just a quick message to say thanks for completing the sale of Burns street for us. As we have now gone to settlement I am happy that the efforts you made came to fruition and we achieved what I think is a fair market price. Things did not look so great at the auction but you followed through with a previously interested party and it produced the result and the price that we were looking for. Once again many thanks for your efforts.

Glen

I would definitely work with Tara again. Her service was excellent and negotiated a higher price than expected.

Alison Newling

I would definitely work with Tara again. Her service was excellent and negotiated a higher price than expected.

Alison Newling

Helen has done an amazing job to secure a most successful outcome for us in the sale of our property. Her overall knowledge & skills in this industry are outstanding. Many thanks for your hard work!!

Sue & Steve Calder
Fantastic Outcome!!

Helen has done an amazing job to secure a most successful outcome for us in the sale of our property. Her overall knowledge & skills in this industry are outstanding. Many thanks for your hard work!!

Sue & Steve Calder
Fantastic Outcome!!

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity