We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

Following previous negative experiences with real estate agents when buying and selling our properties, we had some trepidation when deciding to sell our property on this occasion. This apprehension quickly disappeared upon our first meeting with Su.…

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Peter Houlahan

Following previous negative experiences with real estate agents when buying and selling our properties, we had some trepidation when deciding to sell our property on this occasion. This apprehension quickly disappeared upon our first meeting with Su. Her knowledge of the local market together with her professional, yet pleasant approach, was the deciding factor when choosing her to sell out property. She was able to negotiate a very satisfactory outcome in a relatively short time frame. Su and her team were always respectful, and attentive to our wishes. We have no hesitation in recommending Su.

Peter Houlahan

First of all we would sincerely Thank Tara for working with us in buying an apartment in Lighthouse RD and selling our property in Carlyle Lane. We consider Tara to be ... Professional... Dedicated ... Reliable... and Personable. Tara has always had …

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Les and Sue Mullens

First of all we would sincerely Thank Tara for working with us in buying an apartment in Lighthouse RD and selling our property in Carlyle Lane. We consider Tara to be ... Professional... Dedicated ... Reliable... and Personable. Tara has always had our Best interest at Heart and is a very capable Communicator. Sue and I wish Tara a wonderful Future in her Realestate Career...

Les and Sue Mullens

Dear Sue, Lovely to work with you again to help us secure this property.

Heidi and Dave Huxley
Awesome Agent

Dear Sue, Lovely to work with you again to help us secure this property.

Heidi and Dave Huxley
Awesome Agent

Firstly I want to thankyou so much for your excellent handling of the sale of Esther’s home at 8 Redgum Place. Never did I even think that you weren’t moving forward with this task. I am extremely fortunate to have had your services and your amaz…

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John Flowers

Firstly I want to thankyou so much for your excellent handling of the sale of Esther’s home at 8 Redgum Place. Never did I even think that you weren’t moving forward with this task. I am extremely fortunate to have had your services and your amazing personalised attitude, reflecting upon, and enhancing First National Byron Bay’s extreme reputation. This is why I chose First National initially, but my expectations were exceeded. Secondly, thankyou immensely for the personalised chat and friendship that you initiated and executed when talking with Esther on the 11th December, settlement day. She mentioned to me that you were a lovely lady….I agreed wholeheartedly, and more. I wish you success in your life and your work, our paths most likely will not cross again, but, you never know - I could poke my head in when I am at Byron sometime in the future. Fond regards Helen, and also Merry Christmas to you and to the team at First National.

John Flowers

Very open, approachable and upbeat

Alex
Personable agent

Very open, approachable and upbeat

Alex
Personable agent

Paul Banister led the sales and via his tremendous application, over a short period of time, a sale at market evaluation was achieved. Any associations with Byron Bay First National Real Estate have always been excellent.

Paul Banister led the sales and via his tremendous application, over a short period of time, a sale at market evaluation was achieved. Any associations with Byron Bay First National Real Estate have always been excellent.

It was my first time purchasing a property & it was a pleasure & a hassle-free experience, thanks to Paul & First National Real Estate.

It was my first time purchasing a property & it was a pleasure & a hassle-free experience, thanks to Paul & First National Real Estate.

Helen was easy to work with. In that she knew what her vendor needed and she quickly came to understand what I needed. She was truthful and honest. She understood how I wanted to work and tried her best to accommodate me but also maintain the positio…

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Nadene and Paul Goldman

Helen was easy to work with. In that she knew what her vendor needed and she quickly came to understand what I needed. She was truthful and honest. She understood how I wanted to work and tried her best to accommodate me but also maintain the position of the vendor. I recommend working with Helen from buy side but I suspect she will have good sell aside recommendations as well.

Nadene and Paul Goldman

Tara was amazing to work with. We knew when we first meet her that she was the one we wanted to sell our home. She was very well spoken, professional and informative. She always responded to us immediately and always helpful. Her communication was cl…

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Astrid Korfgen

Tara was amazing to work with. We knew when we first meet her that she was the one we wanted to sell our home. She was very well spoken, professional and informative. She always responded to us immediately and always helpful. Her communication was clear and very friendly. We found Tara extremely efficient when organising open homes and client appointments. She sold our home within 2 weeks which says all there is too say. Tara is an outstanding real estate agent.

Astrid Korfgen

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity