We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

From the outset, Helen demonstrated her collaborative, efficient and knowledgeable approach to selling property in the Byron hinterland. She gave us great advice, was always available and quick to respond to our questions, and worked strategically an…

Read More
Peta & Neil Vendor

From the outset, Helen demonstrated her collaborative, efficient and knowledgeable approach to selling property in the Byron hinterland. She gave us great advice, was always available and quick to respond to our questions, and worked strategically and effectively to get our property sold. In a tough market, Helen was able to draw in the right buyers and we sold after just 8 weeks on the market - while other properties in the area are still languishing. Helen loves her work and this shines through. She has a strongly ethical approach which was important to us. We are more than happy to recommend Helen Huntly-Barratt for her expertise in property sales.

Peta & Neil Vendor

Tara is amazing!! During our purchase she was always friendly, honest, professional and efficient and ultimately found us our dream home! We would highly recommend her, and most definitely use her for any future sales or purchases. Thank you Tara.

Jess and Toby Forte

Tara is amazing!! During our purchase she was always friendly, honest, professional and efficient and ultimately found us our dream home! We would highly recommend her, and most definitely use her for any future sales or purchases. Thank you Tara.

Jess and Toby Forte

Tara was awesome from start to finish. She achieved a very good result in a cooling market.

Steven Clifford and Eliza Luchetti
Excellent service

Tara was awesome from start to finish. She achieved a very good result in a cooling market.

Steven Clifford and Eliza Luchetti
Excellent service

I found Su to be very professional in helping us to close the deal on our house in Byron Bay. We had some complications due to us being overseas professionals with overseas income, and she helped us to navigate the process to success. It is clear she…

Read More
Jenny Lee Choo Looi

I found Su to be very professional in helping us to close the deal on our house in Byron Bay. We had some complications due to us being overseas professionals with overseas income, and she helped us to navigate the process to success. It is clear she has a lot of experience leading the process from property selection to exchange of contracts, managing both buyer and seller interests/concerns to keep it going. I would gladly recommend Su to other potential buyers.

Jenny Lee Choo Looi

Su is far more than the just the benchmark for what an agent should be. She knew exactly when to go to market and how to price it. Her strategy was perfect and she kept me informed of her every movement. She extracted absolute top $$ for the property…

Read More
Patricia and John

Su is far more than the just the benchmark for what an agent should be. She knew exactly when to go to market and how to price it. Her strategy was perfect and she kept me informed of her every movement. She extracted absolute top $$ for the property. A job exceptionally well done! Thank you Su.

Patricia and John

Su is the whole package! We are so happy we picked Su to be our agent. She is so friendly, and made the whole process hassle free and easy to understand. She regularly updated us on what was happening and returned all phone calls ASAP. I highly recom…

Read More
Laura and David

Su is the whole package! We are so happy we picked Su to be our agent. She is so friendly, and made the whole process hassle free and easy to understand. She regularly updated us on what was happening and returned all phone calls ASAP. I highly recommend Su if you are buying or selling.

Laura and David

Thoroughly recommended! Great experience and communication. Well done!

Lindon and Deborah Garske

Thoroughly recommended! Great experience and communication. Well done!

Lindon and Deborah Garske

Travis stepped in on a property we were buying and his professionalism and approach immediately gave us confidence, he is an asset to the team and we really enjoyed dealing with him. He is very knowledgeable in the area and can see trends. Travis gav…

Read More
Leon Robinson

Travis stepped in on a property we were buying and his professionalism and approach immediately gave us confidence, he is an asset to the team and we really enjoyed dealing with him. He is very knowledgeable in the area and can see trends. Travis gave us great advise and was pivotal in the purchase and negotiation of our property. We have since bumped into him in the area and his big smile and lovely personality is always pleasant to receive, always bubbly and a perfect gentleman. Wouldn't hesitate to recommend him.

Leon Robinson

I am very thankful for the knowledge and resources Su Reynolds and Luke Elwin provided in my recent property sale and purchase within the Byron area. They were great to work with from both sides of the real estate market and I would certainly utilize…

Read More
Jessie Atkins

I am very thankful for the knowledge and resources Su Reynolds and Luke Elwin provided in my recent property sale and purchase within the Byron area. They were great to work with from both sides of the real estate market and I would certainly utilize their services again.

Jessie Atkins

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity