We’re with you from search to settlement

Our Approach

At First National Byron, we recognise that selling or buying real estate is one of the most important decisions you will ever make.

Our philosophy is simple. If you trust us with the keys to your home or business, we’ll do everything possible to create competition among genuine buyers and secure the highest price for your property.

What sets us apart from other agents in Byron Shire and Lennox Head is our capacity to negotiate. It is the cornerstone of our business and the reason why we are the leading agency in the local coastal and hinterland area, having sold more than $2 billion worth of residential and commercial properties.

Our Sales Strategy

Our sales strategy has been developed and refined over 30 years.
Here’s a snapshot of the key steps we take to deliver the best results:

Inspect property, discuss seller’s objectives, identify market trends and provide a market appraisal

Develop an evidence-based sales strategy specific to your property that is realistic and flexible

Implement a fully costed and dynamic marketing plan that incorporates digital and traditional media

Manage open inspections and inquiries online and in person

Provide a weekly activity schedule that keeps you in the loop (and us accountable) every step of the way

Negotiate all offers to maximise the sale price.

Our Marketing Edge

We engage a team of digital marketing, copywriting and creative experts to maximise your online property presence, and to put you in front of genuine buyers.

We have also teamed up with Australia’s top property websites and local online media to offer the best possible exposure at competitive rates.

  • Professional photography by industry specialists
  • Professional videography
  • Property listings on the First National website and leading property sites
  • Print advertising
  • Online property alerts to the largest local database of buyers who have expressed interest in Byron Shire and Lennox Head properties
  • Targeted direct mail campaigns
  • Professionally designed brochures and custom signboards.
Kind Words from

From Our Clients

I would recommend Tara to anyone thinking of selling. She always had a plan for my property. In this market it is a difficult time as a seller, it is important that I had someone representing me who understood what I wanted and acted accordingly on m…

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Michael Currie

I would recommend Tara to anyone thinking of selling. She always had a plan for my property. In this market it is a difficult time as a seller, it is important that I had someone representing me who understood what I wanted and acted accordingly on my behalf. I had 37 inspections on my property, and Tara dealt with all buyers in a professional manner. She never gave up. Tara, I would only use you, you made it easier, were honest, real, took emotional ups and downs and gave me more time than your job requires. You’re a good person.

Michael Currie

Su was very friendly, professional and reassuring during the sale of our house. She's trustworthy, knowledge and pushed to get the price we wanted. We'd definitely recommend her in the future.

Emma and Marlo Dadd
A Professional you can trust

Su was very friendly, professional and reassuring during the sale of our house. She's trustworthy, knowledge and pushed to get the price we wanted. We'd definitely recommend her in the future.

Emma and Marlo Dadd
A Professional you can trust

Our first reaction on meeting with Su about selling our property was immediate attraction, comfort and respect. She was always professional, patient and took time to deal with our mini traumas with sensitivity. We found her advice throughout the sell…

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Trude Helm and James Guppy

Our first reaction on meeting with Su about selling our property was immediate attraction, comfort and respect. She was always professional, patient and took time to deal with our mini traumas with sensitivity. We found her advice throughout the selling process was spot on. When there were out of the ordinary circumstances to deal with regarding potential buyers, she helped us understand the positives and negatives of directions we could take to benefit from their interest in our property, while protecting our interests as well. She negotiated well with potential buyers and our solicitor to help us make the right decisions to bring about a good outcome.

Trude Helm and James Guppy

Su is a fantastic communicator; she knows the area well and had prompt answers to all our questions. She was incredibly accommodating and very upfront. Dealing with her has been a pleasure!

Rebecca and Jeremy

Su is a fantastic communicator; she knows the area well and had prompt answers to all our questions. She was incredibly accommodating and very upfront. Dealing with her has been a pleasure!

Rebecca and Jeremy

Tara was recommended to me by a couple of friends who had bought and sold through her. From our first encounter Tara was professional, direct, approachable and really knew her stuff. This was my first experience buying property and a massive learning…

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Kerri Ossip

Tara was recommended to me by a couple of friends who had bought and sold through her. From our first encounter Tara was professional, direct, approachable and really knew her stuff. This was my first experience buying property and a massive learning curve. Throughout the process Tara was extremely helpful, patient but above all fair to both myself and the seller. I would highly recommend Tara to anyone buying or selling.

Kerri Ossip

I value honesty, integrity and genuine contact between people and having found an abundance in both Su and Luke I made my decision quickly and with complete confidence to engage them in the process of sale. Throughout they have heard of my concerns i…

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Susan Nicholls
Real people who keep it that way

I value honesty, integrity and genuine contact between people and having found an abundance in both Su and Luke I made my decision quickly and with complete confidence to engage them in the process of sale. Throughout they have heard of my concerns in navigating this field as a novice, supported me with information and transparency, and really understood my somewhat unconventional need to find the right buyers who turned out to be those that offered less in dollar terms yet personally gave more of themselves for me to know clearly that my lovely little house is going into the hands of people that will love her as I do. I have learnt and been fully supported by Su and Luke to follow my instinct on this and can confirm that a good sale isn't all about those with the most money who wins. I believe they are stand out agents in that my level of satisfaction was a higher priority than level of commission received. It was a great outcome for me and I am very great full to both of these good people that I can recommend highly to anyone that values competency and connection.

Susan Nicholls
Real people who keep it that way

I found Andrew respectful, considerate and informed when handling the sale of our three properties in Wardell. He kept us constantly updated on the progress of the sales, and worked tirelessly to find the right buyers for our properties.

Steve and Jo

I found Andrew respectful, considerate and informed when handling the sale of our three properties in Wardell. He kept us constantly updated on the progress of the sales, and worked tirelessly to find the right buyers for our properties.

Steve and Jo

We found Tara to be at the highest point of professionalism in her approach to selling our property. She was extremely helpful and knowledgeable of the market, what we could get for, and the overall presentation of the house. Tara has kept us well…

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Steve Gilbert

We found Tara to be at the highest point of professionalism in her approach to selling our property. She was extremely helpful and knowledgeable of the market, what we could get for, and the overall presentation of the house. Tara has kept us well informed of all aspects during the sale of our home. Her work ethic is second to none, as are her negotiating skills. We are very pleased with the outcome end sale of the property.

Steve Gilbert

Tara was an absolute pleasure to work with. She offered us trustworthy, professional, personal service. I highly recommend her.

Eliza and Nathan Oldfield

Tara was an absolute pleasure to work with. She offered us trustworthy, professional, personal service. I highly recommend her.

Eliza and Nathan Oldfield

Online Property Exposure

To maximise your property’s online exposure, First National lists residential and commercial properties on leading property sites including:

We Know Our Buyers

Our sales and marketing strategy is driven by long-term research and our knowledge of the market.

  • 90 percent of people use online as their main tool to search for property
  • 75 percent of searches at realestate.com.au are done by women
  • More than two thirds of buyers will overlook properties without a listing price or price guide
  • About half the searches for property are done on smart phones and tablets (and this number is increasing steadily)
What’s your property worth

in today’s market?

We’ll prepare a full appraisal report of your property based on our vast local knowledge and market activity